Imagine a world where we have taught environmental sustainability as a fundamental concept to our children – just as we teach shapes, colors, letters and the importance of saying "please and thank you." Each Eco-friendly Starter Kit contains all you need to get started: NEW FOR 2009! With the purchase of each kit, a child can enter a code online that will help protect the habitats of animal friends through The Nature Conservancy's Plant A Billion Trees campaign, Adopt an Acre® or Rescue the Reef® programs. One 9" Idbid plush toy –Scout the cloud, Lola the flower of the bunch or Waverly the bright blue water drop – lovingly handcrafted using 100% organic Egyptian cotton which has been colored with natural organic dyes – no two are alike, just like children! Colorful photographic storybook introduces the Idbids and invites the child to go on a wonderful journey of discovery. By taking iddy biddy steps along with his or her Idbid, the child learns about our Earth and what he or she can do to make a difference. Printed on recycled paper with ecofriendly inks. Official Idbids Field Guide includes 10 doable iddy biddy steps. The child can chart his or her progress as steps are completed every day. Printed on recycled paper with eco-friendly inks. Organic cotton backpack for the journey, can be used to carry the Idbid and Field Guide, for school books or for storing a collection. Online reward program recognizes the child with a personalized Certificate of Completion once the Field Guide is complete. The kit packaging is made from recycled and eco-friendly materials and includes paper doll cutouts and a playland insert.